Pat by Hot Butter Labs
DEMO — live data, mock actions. Nothing is applied to Amazon.
Notifications

Account health

Queue

Bacon & Cheese — Sponsored Products
GUARDRAILHIGH
Pause Sponsored Ads — SKU out of stock
Ads enabledPauseduntil restock
Your inventory ad-gating guardrail tripped: Bacon & Cheese is out of stock (0 days of cover, restock ETA > 1 month). You're still paying for clicks that can't convert — a dark product can't ship. Pause its ads now; flip back on when stock returns. Set to propose in queue, so here's the fix to approve.
Stock: OUT0 days coverETA > 4 wkAd spend $63 / 7d live
Turkey Tendons
GUARDRAILHIGH
Restock soon — 18 days of cover remaining
18d coverBelow 30d threshold
Turkey Tendons has 18 days of FBA cover left — below your 30-day restock guardrail. At current velocity (~12 units/day) you'll be out around Jul 11. Restock lead time is 3–4 weeks, so the window to act is now.
18d cover~12 units/dayrestock ETA 3–4 wk live
PetLeader Brand Defense — Manual Keywords
GUARDRAILHIGH
Cut bids 30%
current bids−30%
Tripped your ACOS guardrail: hit 78% (your 50% limit) for 2 days. This guardrail is set to propose in queue, so here's the fix to approve — not an auto-revert.
ACOS 78%TIB 64%Spend $410Budget $25/daySales $526 2d
MeowLuv Delights — Manual Keywords
CRITICAL
Pause campaign
EnabledPaused
Spending its full $20/day at 248% ACOS — $0.40 back per $1. Above 100% ACOS for 2 periods straight, and the KPI tracker already flags MeowLuv as critically underperforming.
ACOS 248%TIB 86%Spend $386Budget $20/daySales $156 4w
UC Double Stuff Crisps — Puzzle Keywords
CRITICAL
Pause campaign
EnabledPaused
New campaign, wrong keywords — jumped 0% → 286% ACOS in one period ($128 spend / $45 sales). Pause, pull the search-term report, rebuild with tighter match.
ACOS 286%TIB 100%Spend $129Budget $10/daySales $45 2w
Dog treats — Manual Keywords
HIGH
Cut bids 25%
current bids−25%budget unchanged
Your #2 spender and the top driver of portfolio ACOS. TIB 23% = it burns its $250/day cap in ~6h then goes dark — winning auctions but converting poorly. Cut bids now; once ACOS is under 40%, raise the cap to chase the proven demand.
ACOS 65%TIB 23%Spend $3,280Budget $250/daySales $5,041 2w
UC Bacnlicious — Manual Keywords
HIGH
Pause campaign
EnabledPaused
Chronic — above 100% ACOS for 2+ periods with no improvement (last period 168%). Pause; if Bacnlicious matters, test a $2–3/day auto campaign to find what converts, then rebuild.
ACOS 149%TIB 75%Spend $270Budget $12/daySales $181 4w+
UC Favorites — Auto Prospecting
LOW
Raise bids 25%
current bids+25%budget stays $10/day
Best ACOS in the account but only using 32% of its budget — it's bid-constrained, not budget-constrained (TIB 100%). Raise bids to win more auctions; lift the cap later once spend grows.
ACOS 9%TIB 100%Spend $45Budget $10/daySales $501 2w
Campaign 4924
LOW
Raise budget $180 → $230/day
$180/day$230/day
One of your healthiest large campaigns at 28.5% ACOS, running out of budget at 69% of the day (TIB 69%). Already proven efficient — give it room to capture the rest of the day.
ACOS 28.5%TIB 69%Spend $1,973Budget $180/daySales $6,926 2w
Suggested rule
LOW
Make a recurring pattern a standing rule
Over the last 4 periods you've approved 9 of 10 budget increases on campaigns already under 30% ACOS — every time, unchanged. Approve this and I'll apply that pattern myself and send a recap. You're approving a rule, not a one-off task — edit it first if the scope isn't quite right.

Pauses, bid cuts, and anything above 30% ACOS still come to you. Manage standing rules anytime in History.

History

Every applied change is versioned. This is your audit log — restore anything, anytime.

All changes

  • Jun 14Campaign 4924 — budget reverted to $180/day · auto · circuit breaker
  • Jun 12Campaign 4924 — budget $180 → $230 · you stamped
  • Jun 12MeowLuv Delights — paused · you stamped
  • Jun 10UC Favorites — bids +25% · auto-applied AUTO
  • Jun 5Campaign 4924 — bids −10% · you stamped
  • May 28Campaign 4924 — budget $150 → $180 · you stamped

Under evaluation

Conditional approvals you're tracking before committing — the old version is saved. Keep or revert when the window closes, or let it auto-keep if it hits target.

Dog treats — bids −25%until Jun 28
ACOS before
65%
so far
52%

Day 3 of the window · trending down ✓ · auto-keeps if ACOS holds ≤ baseline at Jun 28, otherwise alerts you (and lands in the monthly report).

How it's doing

Pat’s analysis and reports for your account.

Reports

Ads

Weekly ad report

Client-ready snapshot — ACOS per campaign, green/red, overall call. Generate, then export.

Sales

Sales tracking — week by week

Ad-attributed sales for top campaigns by spend.

CampaignJun 2Jun 9Jun 16Jun 234-wk
Dog treats$4,820$4,980$5,200$5,041▲ +4%
Campaign 4924$6,540$6,720$6,890$6,926▲ +6%
UC Favorites$390$428$468$501▲ +28%
PetLeader Brand Defense$690$640$580$526▼ −24%
MeowLuv Delights$260$210$180$156▼ −40%

Ad-attributed sales · week ending Sunday. Top 5 campaigns by 4-wk spend.

Inventory
Don't see the report you need?

Market Scan

On-demand, read-only. Skim a category, get a take. A finding can become a drafted action in your queue.

Beef jerky — Amazon US · 30-day
$12.4M30-day market · 45 brands
$18.83avg selling price
62%top-3 brand share

Opportunity — lower-risk path for Rush

Premium ($25–40) is the biggest tier at 44% of revenue, and challengers like Grazly & ICON hit $150K+/mo on under 500 reviews. But the sharper edge is dog/pet jerky: those PPC bids run 2–3× higher (less ad competition) and you already own pet brand equity, FBA logistics, and an overlapping customer base. A dog beef-jerky SKU is an adjacent launch, not a category pivot.

Brand / productClaims / positioningPriceUnit size & packsReviews
Jack Link'sOriginal, mass-market, high-protein$24.869 oz bag · multipacks299,002
ChompsGrass-fed, no sugar, Whole30$26.521.15 oz sticks · 12–24 pk19,696
Slim JimClassic, value, mass-market$11.960.97 oz sticks · 26–46 pk56,580
Country ArcherGrass-fed, premium$32.112.5 oz bag · multipack8,288
GrazlyGrass-fed, natural, clean label$39.992 oz bags · 6 pk494
ICONPremium protein, athlete-focused$59.99variety pack480
SOLELYFruit jerky — unique format$19.021.4 oz · 12 pk1,544
tizonHispanic-inspired, premium$25.993 oz · 3 pk233
Lorissa's KitchenClean ingredients, female-targeted$20.702.25 oz · 8 pk248
Old TrapperOld-fashioned, value$14.4710 oz bag7,329

Green rows = $100K+/mo on under 2,000 reviews. Read-only — Pat changes nothing here until you draft an action and approve it. (Packs/unit-size column is illustrative.)

Settings

Account-wide controls — the rails the agent runs inside.

Guardrails

Always-on background safety nets. Find the tasks created by propose in queue in the queue.

Ads
If a campaign's ACOS % for
If total daily ad spend exceeds $
Inventory
Inventory ad-gating — pause ads when a SKU runs low / out of stock. Trip when
Alert when a SKU drops below days of cover
Alert when a SKU has been in FBA for days FBA long-term fees start at 181 days

Weekly schedule

Which day Pat surfaces each domain's tasks. Prevents context-switching — Ads won't appear on your Sales day.

Ads 14-day lag · acts on 2-wk blocks
Sales weekly data
Inventory weekly data

Standing rules

Established rules you want the agent to follow all the time. You can edit or remove as situations change.

Assistant notes

The live context you have given your assistant. Brief your assistant to add or remove.

  • added Jun 14Turkey Tendons — customs delay, restock ~Jul 1expires Jul 1
  • added Jun 1Prime Day promo — push Steel Bone hardremoved Jun 10

External data

Import a Helium 10 / Jungle Scout export to enrich scans & proposals. We filter it before the agent uses it (the exact handling we'll settle with Thales).

  • Cerebro Jerky Keywords.xlsxuploaded Jun 14
Preview — not an in-app screen. This is the external nudge (email / WhatsApp): how Pat reaches you when you're away. In the app, alerts live in the 🔔 notification center.

The nudge comes to you

Same alert, two channels — which would you actually act on?

Email
WhatsApp

Ask: “If I texted you ‘6 changes pending,’ where would you want that — here, or a dashboard you'd open?”

Brief Pat

Tell Pat about today's changes, like a delay or stockout.

Turkey Tendons — stuck in customs, restock ~Jul 1. Low stock is expected, not a demand problem.added Jun 14 · expires Jul 1